Why You Should Raise Your Best Selling Services First
Sep 15, 2025
When business owners think about raising their prices, they often panic.
“What if I lose my best clients?”
“What if no one buys anymore?”
“What if I price myself out of the market?”
But here’s the truth most business owners miss: raising the prices of your best-selling, most-loved offers is often the easiest and most strategic move you can make.
Popular Doesn’t Always Mean Profitable
Just because something is selling like hotcakes doesn’t mean it’s working for your bottom line. In fact, some of the most popular services or products are also the ones dragging down your time, energy, and profits. Why? Because they were often priced when you were just getting started, before you had team members, tech tools, and the wisdom of experience.
If your QuickBooks Profit & Loss Report shows high revenue but low profit on your best-sellers, it’s time to revisit those numbers.
Why Raising Prices on Popular Offers Works
Your most popular offers have already proven demand. You’ve established trust, results, and repeat purchases. That loyalty means you have leverage, and leverage allows you to make pricing shifts with less resistance.
In fact, you’ll often find:
- Clients are already expecting a price increase.
- The ones who truly value your work will stay.
- The offer is so dialed in, that the increased price makes sense.
- You finally have breathing room in your margins.
Clients who’ve loved the results? They’ll get it. They want to keep working with you and they know it’s worth it.
What to Watch For in the Numbers
Here are a few few key reports to help identify pricing opportunities:
- The P&L (Profit & Loss) to find revenue vs. expenses
- Cost per client/service/product
- Cost of Goods vs Overhead
- Client lifetime value
We look at what’s selling well, what’s profitable, and what feels good to deliver. That sweet spot? That’s where you raise your prices first.
Bottom Line
If you're going to raise prices, do it where you already have traction. You don’t need to overhaul your entire pricing model. Start with what’s already working and make it work for you. Less stress = happier you.
Need help reading your reports or planning a pricing update based on facts (not fear)? Let’s make sure your numbers help you feel confident and aligned
If you're tired of guessing and ready to use your bookkeeping to drive a confident business strategy, we’d love to help.
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